Visible heat is stale, parked money is not liquid, and a healthy headline can hide a dying company. The controls tell you their immediate cost; deciding which delayed cost you can survive is the game.
| Hire | $55k now, then a salary every month forever, +3 points from next month. One or two early is a strong play; four is usually fatal. |
|---|---|
| Research | $34k. Buy it in month N, read it in month N+1, start the feature then, and it ships in month N+4 — which is the month the note read. The timing is the point. |
| Points program | $26k/mo. Reach ×1.55, but 62% of arrivals are farmed, so your real user count goes down. It is a headline button, not a growth button — and the headline is 60% of what a round is priced on. |
| Counsel | $21k/mo, on retainer. Buys no users and no headline. It slows what you are accruing while you accrue it, and it cuts a settlement — but it only counts against the odds of the run ending if you retained it before the letter arrived. |
| Raise | 5 fundraise points on consecutive months (a month off loses 2), cred ≥ 18, rounds remaining. Size tracks your user count hard: near the floor with no users, several times that after a few months of growth. |
Enter commits. Runs are deterministic: the same seed
is the same twelve months, so the link you copy is the exact run you played.